Job Description
• Media and Advertising and Web
o Develop all strategic and tactical marketing initiatives and plans.
o Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
o Identify the latest trends and technologies affecting our industry.
o Evaluate important metrics that affect our website traffic, service quotas, and target audience.
o Work with your team to brainstorm new and innovative growth strategies.
o Oversee and manage all contests, giveaways, and other digital projects.
o Coordinate with advertising and media experts to improve marketing results
o Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities.
o Conduct market research to identify effective promotional methods and negotiate media contracts.
o Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
o Ensure all advertisements are trafficked to the appropriate publications and online venues.
o Manage corporate email signatures and mini signature campaigns.
o Manage and write the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
o Write, execute, and deploy email marketing campaigns and web content.
o Strategize, develop and oversee production of video content for website and social media.
o Plan and manage our social media platforms.
o Events and Public Relations
o Oversee the coordination and organization of all tradeshow arrangements (registration, shipping, promotion, travel).
o Oversee the development and execution of corporate events including but not limited to Holiday, morale boosters, employee appreciations, annual company meeting. Create, write and execute publicity campaigns and press releases.
o Write and concept advertorials in addition to getting them published.
o Manage and write all social media campaigns. Media and Advertising and Web
Job Requirement
• Superior creative and technical writing skills. Keen eye for detail and ability to produce high quality content.
• Strong creativity and marketing skills. Ability to generate multiple and varied ideas.
• Experience with video content, from creative development to production agency oversight.
• Experience representing corporations at trade events.
• Organizational and time management skills. Complete work within established time frames.
• Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the “big picture” while managing several small projects.
• Ability to work independently and be self-motivated. Ability to carry out instructions furnished in written or oral form.
• Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
• Ability to problem-solve job-related issues.
• Bachelor’s Degree in Business, Communications, Marketing, or other related field, and at least 3 years related experience.
• Demonstrated background in content management, creative writing, technical writing, advertising concepting, social media, print, media negotiations, and digital advertising.
• Experience using a CMS for web editing and basic web programming a plus.