• Consumer business strategy
• Develop & lead strategic business proposals that are aligned with RHB Indochina’s key business objectives
o Leverage on critical market and competitive research, data and analytics to drive customer insights
o Develop consumer segmentation, marketing intelligence, prospecting, lead generation, promotions, budget and customer growth
o Ensure articulation of desired image and position of RHB Premier/consumer products & propositions, assure consistent of brand image with Group to all medium, both internal and external.
o Drive digital banking strategy and articulate value of digital and its integration to RHB Cambodia’s business operating model from perspective of new acquisition, cost savings, customer experience and innovation.
o Consumer initiatives
o Drive and implement key consumer projects from conceptualization, product propositions, business case validation, management/board/regulator’s approval and implementation
o Align with Group’s relevant stakeholders in ensuring synergetic collaborations in achieving Group’s strategic directions
o Work with peers e.g. segment and channel owners to:
 Develop and maintain strategic outlook – objective-driven decision making based on marketplace and customer needs & satisfaction to align program direction, customer experience and service excellence
 Ensure overall business profitability of consumer segment
 Products Development
o Gather data, analyze competition and capture customer requirements to identify gaps in the Bank’s offerings.
o Conduct surveys, market studies and research in order to develop project concept.
o Develop requirements, prepare the project plans, manage the development process & the testing phases, monitor the status of the development of the new projects and initiatives
o Conduct training sessions about the new product/service
o Review Bank’s existing products/services and research ways to enhance, repackage or reintroduce them.
o Direct internal process to define the product strategy, roadmap and priorities,
o Ensure that all touch points & customer communications are updated periodically with current information

• To be responsible for blank card stock, personalized card with high security manner
• To make sure that process from receiving blank card until card delivered to real cardholder is compliance to security process
• To produce and deliver bankcard to branch/customer with efficient management of staff/delivery man
• To monitor card inventory before and after sending card to branches
• To create user manual, procedure, product policy and product feature to implement effectively the card management at branches
• To train bank’s staff card procedure, product policy
• To support and manage bank staff on card stock, card delivery , card usage
• To handle and resolve cardholder problems, queries and complaints at branches over the phone and email.
• To manage all related customer data entry into all related system after an application for a new card account is approved.
• To manage and make sure NRI and lost/stolen card transaction can be protected and detected as early as possible to protect customer and bank.
• To manage transaction fraud, merchant fraud, cardholder and employee fraud monitoring
• To manage and execute card management system and other related systems at all angles for card production and card management
• To keep improving card management process and digitalizing the process as much as possible by working with other digitalized departments.
• To be responsible for specific card business project implementation with all related stakeholders.
• To generate and analyse all related management reports for card-related decision making.
• Perform other duties assigned by managements.

• Drive sales results through working closely with partners and sales teams to ensure meeting sales target
• Provide life insurance solutions to Customer
• Work closely with branch sales and service teams to provide innovative product solutions to address customer's protection, and long-term saving needs.
• Strengthen the long-term relationships with customers by providing excellent customer service while building relationship with new customers.
• Approach potential customers from the customer contact list and referrals provided by a distribution bank partner.
• Assist the customers by providing them after sales service and information as and when required.
• Support the company in all promotional activities.
• Perform other tasks as assigned by line manager