Job Description
• Develop and execute digital marketing strategies that align with the school's overall marketing goals.
• Manage the school's social media accounts and create engaging content.
• Run paid advertising campaigns on social media and search engines.
• Optimize the school's website for search engines.
• Create and manage email marketing campaigns.
• Track and measure the effectiveness of marketing campaigns.
• Stay up-to-date on the latest digital marketing trends.
Job Requirement
• A motivated self-starter, with a level of maturity to drive tactical campaigns independently;
• Degree level qualification in marketing, communications, or related field;
• 5+ years of experience in marketing (either client or agency side)
• Sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, and optimization;
• A comprehensive and up-to-date knowledge of online/ digital marketing
• Excellent written and verbal communication skills with the ability to write high-quality marketing copy.
• Impeccable time management skills, attention to detail, ability to self-manage;
• Is a patient and thoughtful mentor to junior staff which collaborate style, inspiring best practices