• Overall Management
o Guiding the day to day activities of the marketing team.
o Ensuring that the marketing objectives are implemented by the marketing team successfully.
o Undertake continuous analysis of competitive environment and consumer trends.
o Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
o Be a role model on staff retention and recruitment for own department.
o Communication
o Developing and delivering marketing and communications strategies.
o Act as key contact point with media and relevant stakeholder.
o Ensure the appropriateness, timely and correctness of information sharing to public in all channel authorize in AMK.
o Make sure that the businesses marketing communications promote the right message to maintain a good brand image.
o Manage social media presence and direct programs to improve social media reputation and recognition.
o Corporate Branding
o Development and implementation of the Brand strategy.
o Work closely with business and related team to define marketing materials and programs.
o Maintain and enhance department policies and procedure such as CI’s policies and ensure all stakeholder adopt and correctly use company CI’s policies.
o Marketing Strategy and Execution
o Developing the marketing strategy for new and existing products by working closely with business and related team.
o Overseeing implementation of the Marketing strategy including campaigns, events, digital marketing, and PR.
o Working closely with business team to enable them to meet their commercial objectives by providing them with appropriate tools, materials and presentations