• Monitoring and analyzing market trends and studying competitors’ products and services.
• Exploring ways of improving existing products and services, and increasing profitability.
• Identifying target markets and developing strategies to communicate with them.
• Preparing and managing marketing plans and budgets.
• Managing the production of promotional material.
• Liaising with other internal departments such as sales and distribution.
• Presenting findings and suggestions to company directors or other senior managers.
• Travelling to trade shows, conferences and sales meetings.
• Making event or promotion.