Job Description
• Media and Advertising
o Develop all strategic and tactical marketing initiatives and plans.
o Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities.
o Conduct market research to identify effective promotional methods and negotiate media contracts.
o Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
o Ensure all advertisements are trafficked to the appropriate publications and online venues.
o Manage corporate email signatures and mini signature campaigns.
o Manage and write the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
o Write, execute, and deploy email marketing campaigns and web content.
o Strategize, develop and oversee production of video content for website and social media.
o Consider new ways to further develop our corporate site in order to make it a selling tool.
o Oversee the coordination and organization of all tradeshow arrangements (registration, shipping, promotion, travel).
o Oversee the development and execution of corporate events including but not limited to Holiday, morale boosters, employee appreciations, annual company meeting.
o Create, write and execute publicity campaigns and press releases.
o Write and concept advertorials in addition to getting them published.
o Manage and write all social media campaigns.
o When required, assist with the format, layout and customization of high-profile RFPs and capabilities presentations.
o Others
o Perform other related duties, as assigned.
o Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive of every task or responsibility.
o Twelve months per year, standard work schedule as needed to successfully meet individual and department goals and objectives, and meet employee and client needs, including a reasonable amount of overtime as necessary. This may include occasional evening and/or weekend hours.
Job Requirement
• Superior creative and technical writing skills.
• Keen eye for detail and ability to produce high quality content.
• Strong creativity and marketing skills. Ability to generate multiple and varied ideas.
• Experience with video content, from creative development to production agency oversight.
• Experience representing corporations at trade events.
• Organizational and time management skills. Complete work within established time frames.
• Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the “big picture” while managing several small projects.
• Ability to work independently and be self-motivated.
• Ability to carry out instructions furnished in written or oral form.
• Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
• Ability to problem-solve job-related issues.
• Bachelor’s Degree in Business, Communications, Marketing, or other related field, and at least 3 years related experience.
• Demonstrated background in content management, creative writing, technical writing, advertising concepting, social media, print, media negotiations, and digital advertising.
• Experience using a CMS for web editing and basic web programming a plus.