• Responsibilities:
o Take responsibility in managing and executing digital healthcare business plan of Pethyoeung per business objectives set;
o Lead execution of digital marketing and sales campaigns, including SEO/S4EM, e-mail, marketing database, e-commerce platforms, social media and display advertising campaigns;
o Lead and supervise the development of digital content productions, branding and promotional materials of Pethyoeung and its digital healthcare services to meet its brand guideline and standards for digital marketing and sales campaigns;
o Manage the Digital Service and Sales Team to execute digital healthcare campaigns per agreed action plan, schedule and deadline;
o Manage the Digital Service and Sales Team to respond to all customers’ inquiries efficiently, on-time and in a responsive manner at all time;
o Manage and supervise the right and good creative digital content production and formats for the right digital tools and media channels with no deadline compromising;
o Work with the team and line supervisor to develop new and creative growth strategies;
o Create and conduct digital marketing campaign experiments and conversion tests;
o Identify digital trends, insights and optimize spent and perform based on insights;
o Utilize analytical ability and skills to evaluate end-to-end customer experience across multiple channels and customer touch points;
o Navigate emerging digital marketing tools and provide insight and thought leadership and perspective for adoption where necessary;
o Measure and report the performance of all digital marketing campaigns and do assessment against goals (ROI and KPIs) for informed leadership
o Pethyoeung Development and Others
o Provide inputs earned from daily work to support the improvement of customers’ access to healthcare service experience;
o Sacrifice time for Pethyoeung’s digital healthcare service development as requested;
o Complete additional duties as assigned by line supervisor during the contract.