• Develop marketing strategy and plan.
• Evaluating and maintaining a marketing strategy
• “Product owner” for product development to meet desired launch date. Provide daily input into product development process, working with multiple internal and external stakeholders. Lead regular product development review.
• Develop business/product cases for marketing programs at the proposal stage and make recommendations on marketing tactics or target market.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Develop pricing strategy and evaluate competitors’ pricing.
• Budget management
• Building brand awareness and positioning
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Handling social media, public relation efforts, and content marketing
• Developing and managing advertising campaigns
• Organizing trade shows and major events